Are you looking for a way to supplement your income? Are you interested in creating your own clothing or garment decoration business? Yes, it sounds a little intimidating, but we're here to help! Using Heat Transferable Vinyl (HTV) is a great way to get started. In fact, we have many of the supplies and some tips to help get you started!
If you ever have any questions regarding equipment and materials needed for your bushiness, feel free to contact us! We are a wholesale supplier with the expertise to get you started with your business ventures!
Recognize your niche and area of expertise
As the quality of the materials you provide are crucial to a successful business, never underestimate the importance of uniqueness. What is your niche? Is there a specific category of designs that you would like to focus on? Recognize your knowledge, skills and abilities.
Creating artwork designs
Next, determine if your knowledge, skills and abilities are sufficient enough to make necessary artwork designs that are unique and could create potential customer interest. There are various vinyl cutters that include design software packages or templates for you to personalize. If creating artwork designs is not to your abilities, you always have the option of outsourcing your artwork designs by hiring a graphic designer. If you're not sure where to find a graphic designer, searching for one on the Internet would be the best place to start.
Choose your products
Decide what items you will offer. Do you want to solely focus on designing clothing? Or do you want to expand your options to include shoes, hats, cups/mugs and perhaps even bags? All are possibilities with Heat Transferable Vinyl (HTV)! Just keep in mind that we only supply the vinyl, the necessary equipment and accessories (not shirts, hats, cups/mugs, etc.).
Identify your target market
After deciding what products you want to focus on, narrow down your customer base. Attempt to segment the market of people wanting or needing customizable clothing. Market segmentation is the process of dividing an entire market up into different customer segments. So, you need to narrow down the whole market to a segment for you to focus on. This segment should include potential customers who would be interested in what you have to offer.
Purchase the necessary equipment and materials
This is where WE come into play. As already mentioned, using Heat Transferable Vinyl is a great way to start designing and customizing products. We are an authorized distributor of high quality materials from manufacturers including: Siser, Chemica, Thermoflex (Specialty Materials), and FDC. Many of these materials can be be applied with a handheld iron, however; if you’re planning on starting a business we highly recommend investing in a heat press. This will not only save much time, but you will likely save costs in the long-run (you will reduce the risk of messing up and ruing vinyl). We have many Heat Presses for all your needs, including hat and mug presses, so check them out! Not to mention, we also carry Vinyl Cutters & Plotters. For you beginners, we have Starter Kits too, which include a vinyl cutter, material (vinyl), a cutting mat, and software to help you get started with creating designs! And finally, we have all the necessary Heat Transfer Accessories you would ever need. If you have questions on what heat press or cutter is right for you, please never hesitate to contact us for help!
After you have figured out what products you want to sell, the types of designs you will be focusing on and have purchased all your equipment, now you are ready to start creating your products. But first, you must decide who will be included in the production process. Will you be the only person producing the products? Or will you consider having one person create the artwork designs, while someone else runs the vinyl cutter and another person weeds and presses the vinyl? Also consider if such people will require payment. The volume of your orders and sales play a significant role in determining the number of people necessary for production.
Marketing your products
So how do you get your products out in the market? The easiest way to do this is through the Internet. Social media outlets such as Facebook and Instagram are great tools to start showcasing what you have to offer. However, we suggest creating business profiles that are separate from your personal profiles, just so your personal interests and likes don't get in the way of attracting potential customers. Esty and Pinterest are great resources too. If you want to take it a step further a website is always beneficial to further showcase your products and include additional information about your business. Also, try seeking your local area for any storefronts that would be willing to host your products. Marketing around your community (events, schools, churches, etc.) can be a great way to spread-the-word of your products! Network, network, network! The more people you know, the more business opportunities you will experience.
Delivering your product
We are well aware that everyone loves low shipping rates and fast delivery (that's what we focus on)! Whether you are shipping your products or hand delivering them, you should make sure to have some sort of packaging materials. Make it look neat and presentable, because nobody likes receiving a damaged box. And don't forget to include shipping costs when pricing your products!
We understand that everything said so far doesn't mean anything unless there is financial value to creating such a business. The ultimate goal is to make a profit, right? We understand that the total costs of equipment, material, accessories, blank garments, marketing, shipping, etc. can initially be viewed as intimidating start-up costs. However, use these costs to break down the potential prices you will be charging. Then, attempt to estimate the amount of sales you will have to do before making up for your initial start-up costs. As desirable as sales are, when computing costs never undervalue your time put into production! Overall, in reality the start-up costs for creating such a business is low, relative to the reasonably potential prices that you can be charging and the profits margins you can be bringing in. We have faith that you could be profitable in this business industry!